BrandHelmut Lang
ProjectHelmut Lang Pre-Fall 2026

Helmut Lang Helmut Lang Pre-Fall 2026 2026
Associated creatives
Tags
Description
A seated portrait from the Helmut Lang Pre-Fall 2026 collection photographed by Johnson Lui, featuring art direction by Becca Thandi Halev and styling by Clare Byrne. The model is captured on a modern, low-profile white sofa wearing an off-white monochromatic ensemble consisting of an asymmetrical one-shoulder top with a rope drawstring detail and matching wide-leg trousers. Soft, diffused daylight enters from behind, illuminating the minimalist interior and concrete architectural backdrop. The shot features a clean, neutral color palette with relaxed, structured tailoring.
Style
Editorial, Horizontal, Clean, Minimalist
Techniques
Natural light
Industries
Designer Fashion
Color
Off-White (70%)
Background
Set-dressed
Context
Lookbook

