Heinz Filter (Organic) 2024

Description

This organic campaign video for Heinz demonstrates a creative life hack using Google Lens to locate nearby restaurants that serve Heinz ketchup. The video features an on-screen presenter guiding viewers through the process of scanning a Heinz ketchup bottle with a smartphone. As the camera records the phone screen, the search results reveal local dining establishments carrying the brand. The sequence combines casual presenter footage with clear mobile screen recordings to highlight the everyday utility of the brand.