Heinz Case Study: It Has to Be Heinz - A.I Ketchup 2024

Description

This case study video for Heinz, titled It Has to Be Heinz - A.I Ketchup, explores the intersection of artificial intelligence and brand identity. The video incorporates broadcast news segments, AI-generated prompts and imagery featuring whimsical scenarios like Napoleon on a motorcycle, and a sequence demonstrating how AI interprets simple text prompts to generate Heinz ketchup bottles. Produced collaboratively by Rethink, Middle Child Toronto, Carat Chicago, OSO Audio, and Vapor Music, the piece highlights how generative models consistently replicate the iconic Heinz aesthetic regardless of the prompt.