Hector's Deli Brand Identity 2017

About

This graphic design piece for Hector's Deli features bold, rounded red typography centered against a flat, solid yellow background. The typography reads SANDWICHES DRINKS ETC. in a playful, retro-inspired sans-serif typeface. The clean, minimalist composition relies entirely on high-contrast color blocking between the warm yellow field and red lettering. Never Now designed the brand identity.