ProjectBrand Identity

Harinas La Encarnación Brand Identity 2026
Associated creatives
Tags
Description
This image showcases a close-up detail of branded packaging for Harinas La Encarnacion as part of their brand identity project. A textured, crumpled dark pink paper bag serves as the surface, featuring a delicate white stippled illustration of a bird created using dot work. Below the illustration, partial serif typography is visible along the bottom edge. The lighting is soft and directional, highlighting the folds and crinkles of the paper material. Rubio & del Amo contributed graphic design, Cristina Navarro handled photography, and Gallut managed motion for the project.
Style
Horizontal, Commercial, Earthy, Tactile
Industries
CPG / Packaged Food
Color
Burgundy (70%)
Pure White (30%)
Context
Advertising Campaign