BrandHanifa
ProjectFall 2024 Ad Campaign

Hanifa Fall 2024 Ad Campaign 2024
Associated creatives
Tags
Description
This striking portrait from Hanifa's Fall 2024 ad campaign features a Black woman wearing a voluminous textured burgundy fluffy coat over a patterned knit top with wavy stripes. She wears large polished gold bangles on her wrist and silver hoop earrings, accented with bold pink eye makeup and dark glossy lips. The warm, dramatic lighting casts deep shadows, complementing the rich solid burgundy background. The composition is vertically oriented, capturing the textured luxury and bold styling of the look.
Style
Vertical, Commercial, Moody, Warm
Techniques
Low-key / chiaroscuro
Industries
Luxury Fashion Houses
Color
Burgundy (70%)
Beige (30%)
Background
Solid Colour
Context
Advertising Campaign