BrandHanifa
ProjectFall 2024 Ad Campaign

Hanifa Fall 2024 Ad Campaign 2024
Associated creatives
Tags
Description
This fashion photograph features a black woman standing centered against a gradient blue studio backdrop for Hanifa's Fall 2024 ad campaign, directed by Anifa Mvuemba. She wears a floor-length satin slip dress in dark green with striking yellow flame-like patterns along the lower hem. Her hair is styled in long, sleek dark braids cascading down her back. A chunky metallic statement necklace adorns her neck, complementing the polished aesthetic of the look. The lighting is soft and directed, accentuating the glossy texture of the dress fabric against the cool blue ground.
Style
Vertical, Commercial, Saturated, Cool, Polished
Industries
Luxury Fashion Houses
Color
Forest Green (60%)
Golden Yellow (40%)
Background
Coloured Seamless
Context
Advertising Campaign