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BrandGuess Jeans
Project'Idk… Guess' 2026 Ad Campaign
Aerial view of a large outdoor billboard displaying a Guess Jeans ad featuring a model biting a straw against a city street backdrop.

Guess Jeans 'Idk… Guess' 2026 Ad Campaign 2026

Associated creatives

Amelia Gray and Lexee Smith
Amelia Gray and Lexee SmithModels

Tags

outdoor billboardbillboard advertisementGuess Jeans billboardGuess Jeans ad campaignGuess girl advertisementoutdoor advertisingcity billboard

Description

An aerial photograph captures a large roadside billboard featuring the Guess Jeans 2026 ad campaign titled 'Idk… Guess'. The billboard displays a close-up image of a model wearing a white shirt and biting on a straw, accompanied by bold yellow and red typography reading 'i GUESS i'm a GUESS girl'. Below the billboard, a multi-lane city street filled with moving cars runs alongside urban buildings and hillside residences under a clear sky. The wide composition provides an overhead perspective of the outdoor advertising placement in an urban environment.

Style

Horizontal, Commercial, Clean

Techniques

Drone footage

Industries

Luxury Fashion Houses

Background

Street

Context

Out of Home (OOH)