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Project'Idk… Guess' 2026 Ad Campaign
Model with long brown hair being held in a ponytail wearing a black tank top with visible text overlay for Guess Jeans ad campaign.

'Idk… Guess' 2026 Ad Campaign 2026

Associated creatives

Amelia Gray and Lexee Smith
Amelia Gray and Lexee SmithModels

Tags

woman with long brown hairlong brown hairbrown hairblack tank topwoman wearing black tank tophand holding ponytailponytail

Description

This portrait from the Guess Jeans 2026 Idk Guess ad campaign features a model facing away with long brown hair being pulled into a ponytail by a hand. The subject wears a black tank top with a subtle logo print. Overlay text across the image reads 'idk i GUESS i like JEANS'. The composition has a candid, lo-fi aesthetic with direct lighting and a plain background. Models Amelia Gray and Lexee Smith are credited for the production.

Style

Editorial, Vertical, Desaturated, Grainy

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Camel (50%)

Context

Advertising Campaign