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Project'Idk… Guess' 2026 Ad Campaign
Amelia Gray taking a selfie while biting into a red apple outdoors on grass for Guess Jeans

'Idk… Guess' 2026 Ad Campaign 2026

Associated creatives

Amelia Gray and Lexee Smith
Amelia Gray and Lexee SmithModels

Tags

woman eating applewoman eating red appleeating red appleeating applewoman taking selfiewoman in white t shirtwhite t shirtred appleapple

Description

Amelia Gray captures an outdoor selfie biting into a fresh red apple for the Guess Jeans 'Idk… Guess' 2026 ad campaign. She wears a casual white t-shirt featuring pink lettering and graphic details against a natural green grass background. The high-angle smartphone perspective gives the image a candid, spontaneous feel under bright sunlight. The composition emphasizes raw textures and a playful energy characteristic of contemporary fashion marketing.

Style

Lifestyle, Vertical, Warm

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Pure White (50%)
Magenta (30%)
Scarlet (20%)

Background

Park

Context

Advertising Campaign