Gucci Valentine's Day 2025 Ad Campaign 2025

Description

A Gucci monogram tote bag rests centrally on a pale green velvet armchair within a domestic living room setting for the Valentine's Day 2025 ad campaign. The bag features white leather handles and trim against a light patterned surface. In the background, a white mantelpiece with fireplace tools sits to the right, while stacked books and framed items rest on a white built-in shelf unit to the left. The composition is lit with soft natural light, highlighting the textures of the velvet upholstery and the structured leather of the handbag. The project was directed and photographed by Tina Barney with art direction by Riccardo Zanola under Gucci Creative Director Sabato De Sarno.

Style

Vertical, Commercial, Clean, Organic

Techniques

Natural light

Industries

Bags & Accessories

Color

Background

Living Room

Context

Advertising Campaign