Gucci Gucci 'The Primavera' 2026 Ad Campaign 2026

Description

Musician Rico Nasty poses seated on a vintage dusty pink armchair for Gucci's 'The Primavera' 2026 ad campaign, photographed by Michal Chelbin and styled by Marie Chaix under the creative direction of Demna. She is styled in an oversized cream faux-fur coat draped over her shoulders, paired with pointed-toe black kitten heels and a structured black leather handbag featuring gold-tone hardware. The shoot takes place against a distressed, textured royal blue wall with peeling paint and a classic paneled wooden doorway. Bold white Gucci typography is overlaid across the center of the frame.

Style

Commercial, Square, Moody, Gritty

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Background

Set-dressed

Context

Advertising Campaign