BrandGucci
Gucci Gucci 'The Primavera' 2026 Ad Campaign 2026
Associated creatives
DemnaGucci Creative Director
Riccardo ZanolaArt Director
Michal ChelbinPhotographer
Johan RenckDirector
Kate MossCast
Xiao ZhanCast
JinCast
NINGNINGCast
Tom BradyCast
Alex ConsaniCast
EsDeeKidCast
Lee Young-aeCast
Shawn MendesCast
Rico NastyCast
TarzzanCast
Marie ChaixStylist
Anthony TurnerHair
Sam VisserMakeup
Piergiorgio Del MoroCasting Director
Tags
Description
Portrait of singer Shawn Mendes captured for Gucci's 'The Primavera' 2026 advertising campaign, photographed by Michal Chelbin. He wears a form-fitting shiny black short-sleeve top paired with matching black trousers and a black wrist wrap on his left hand. Mendes poses leaning against a solid pale mint green studio backdrop, with large white serif Gucci branding overlaid across his chest. Soft studio lighting casts subtle shadows against the wall, accentuating the sheen of the garment and his visible arm tattoos.
Style
Commercial, Square, Clean, Minimalist
Techniques
Soft Light, Typography
Industries
Luxury Fashion Houses
Color
Jet Black (70%)
Background
Coloured Seamless
Context
Advertising Campaign