Logo
  • Home
  • ·Media
  • ·Shawn Mendes for Gucci 'The Primavera' 2026 Campaign
BrandGucci
ProjectGucci 'The Primavera' 2026 Ad Campaign
Shawn Mendes posing in a fitted black top and black trousers against a pale mint green studio backdrop with a white Gucci logo.

Gucci Gucci 'The Primavera' 2026 Ad Campaign 2026

Associated creatives

Demna
DemnaGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Michal Chelbin
Michal ChelbinPhotographer
Johan Renck
Johan RenckDirector
Kate Moss
Kate MossCast
Xiao Zhan
Xiao ZhanCast
Jin
JinCast
NINGNING
NINGNINGCast
Tom Brady
Tom BradyCast
Alex Consani
Alex ConsaniCast
EsDeeKid
EsDeeKidCast
Lee Young-ae
Lee Young-aeCast
Shawn Mendes
Shawn MendesCast
Rico Nasty
Rico NastyCast
Tarzzan
TarzzanCast
Marie Chaix
Marie ChaixStylist
Anthony Turner
Anthony TurnerHair
Sam Visser
Sam VisserMakeup
Piergiorgio Del Moro
Piergiorgio Del MoroCasting Director

Tags

shawn mendesshawn mendes gucciblack tight topfitted black shirtblack fingerless glovefingerless glovegucci logogucci wordmark

Description

Shawn Mendes appears in an advertising portrait for the Gucci 'The Primavera' 2026 campaign, photographed by Michal Chelbin with creative direction by Demna and styling by Marie Chaix. Mendes wears a form-fitting, glossy short-sleeved black top paired with tailored black trousers and a black padded fingerless glove. Visible arm tattoos stand out against the smooth studio lighting and pale mint green seamless backdrop, while the iconic white Gucci serif logo is centered boldly across his chest.

Style

Commercial, Square, Clean

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Jet Black (80%)

Background

Coloured Seamless

Context

Advertising Campaign