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  • ·Gucci 'The Primavera' 2026 Campaign Featuring Ningning
BrandGucci
ProjectGucci 'The Primavera' 2026 Ad Campaign
Ningning reclining on an antique floral upholstered chaise lounge in a black lace bodysuit against a pink wall for Gucci.

Gucci Gucci 'The Primavera' 2026 Ad Campaign 2026

Associated creatives

Demna
DemnaGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Michal Chelbin
Michal ChelbinPhotographer
Johan Renck
Johan RenckDirector
Kate Moss
Kate MossCast
Xiao Zhan
Xiao ZhanCast
Jin
JinCast
NINGNING
NINGNINGCast
Tom Brady
Tom BradyCast
Alex Consani
Alex ConsaniCast
EsDeeKid
EsDeeKidCast
Lee Young-ae
Lee Young-aeCast
Shawn Mendes
Shawn MendesCast
Rico Nasty
Rico NastyCast
Tarzzan
TarzzanCast
Marie Chaix
Marie ChaixStylist
Anthony Turner
Anthony TurnerHair
Sam Visser
Sam VisserMakeup
Piergiorgio Del Moro
Piergiorgio Del MoroCasting Director

Tags

ningningblack lace jumpsuitlace jumpsuitblack jumpsuitwoman reclining on chaise loungewoman on chaise loungereclining womanfloral chaise loungevintage chaise loungechaise loungevintage sofa

Description

Ningning reclines along an antique floral upholstered chaise lounge wearing a high-neck black lace jumpsuit. The set design features a smooth muted pink wall juxtaposed against a dark blue textured carpet. Centered across the middle of the frame is the prominent white 'GUCCI' serif logo overlay.

Style

Commercial, Square, Moody

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Jet Black (70%)

Background

Set-dressed

Context

Advertising Campaign