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ProjectGucci 'The Primavera' 2026 Ad Campaign

NINGNING reclines on a floral chaise lounge in a black lace jumpsuit against a pink wall with large white Gucci typography across the frame.

Gucci Gucci 'The Primavera' 2026 Ad Campaign 2026

Associated creatives

DemnaGucci Creative Director

Riccardo ZanolaArt Director

Michal ChelbinPhotographer

Johan RenckDirector

Alex ConsaniCast

Lee Young-aeCast

Shawn MendesCast

Marie ChaixStylist

Anthony TurnerHair

Sam VisserMakeup

Piergiorgio Del MoroCasting Director

Tags

ningning for gucci ningning in black lace jumpsuit ningning black lace jumpsuit lace jumpsuit black lace catsuit floral chaise lounge vintage floral sofa chaise lounge

Description

NINGNING reclines gracefully across a tufted vintage floral chaise lounge for the Gucci 'The Primavera' 2026 advertising campaign. She wears a form-fitting, sheer black lace catsuit embellished with subtle beadwork, paired with pointed black footwear. The composition is set against a matte dusty pink wall and a deep blue textured carpet, with the iconic white Gucci serif logo overlaid across the center of the frame. Directed by Demna and captured with deliberate editorial lighting, the shot combines soft room tones with refined, nostalgic luxury aesthetics.

Style

Commercial, Square, Moody, Nostalgic

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Jet Black (90%)

Background

Set-dressed

Context

Advertising Campaign