Gucci Gucci 'The Primavera' 2026 Ad Campaign 2026

Description

NINGNING appears in the Gucci 'The Primavera' 2026 advertising campaign photographed by Michal Chelbin with styling by Marie Chaix. She is perched on the arm of a brocade patterned armchair against a muted blue wall and patterned carpet. Her ensemble features a dark olive bomber jacket accented by a voluminous brown fur collar, paired with opaque black tights and black pointed stiletto heels with gold hardware. A black leather Gucci Horsebit shoulder bag rests on the seat cushion beside her, with the brand's logo rendered in bold white lettering across the center of the frame.

Style

Commercial, Square, Moody, Retro

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Background

Hotel Room

Context

Advertising Campaign