Logo
  • Home
  • ·Media
  • ·Gucci The Primavera 2026 Ad Campaign Portrait
BrandGucci
ProjectGucci 'The Primavera' 2026 Ad Campaign
Model in draped black sportswear and crossbody bag seated against a dark backdrop with white Gucci branding.

Gucci Gucci 'The Primavera' 2026 Ad Campaign 2026

Associated creatives

Demna
DemnaGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Michal Chelbin
Michal ChelbinPhotographer
Johan Renck
Johan RenckDirector
Kate Moss
Kate MossCast
Xiao Zhan
Xiao ZhanCast
Jin
JinCast
NINGNING
NINGNINGCast
Tom Brady
Tom BradyCast
Alex Consani
Alex ConsaniCast
EsDeeKid
EsDeeKidCast
Lee Young-ae
Lee Young-aeCast
Shawn Mendes
Shawn MendesCast
Rico Nasty
Rico NastyCast
Tarzzan
TarzzanCast
Marie Chaix
Marie ChaixStylist
Anthony Turner
Anthony TurnerHair
Sam Visser
Sam VisserMakeup
Piergiorgio Del Moro
Piergiorgio Del MoroCasting Director

Tags

man in black sportswearblack sportswearman seated on stoolseated manblack crossbody bagcrossbody bagdraped black topblack track pants

Description

Captured for the Gucci 'The Primavera' 2026 advertising campaign, a model is seated on a wooden stool wearing a draped black technical top with one exposed shoulder and matching black track pants. A compact black crossbody bag is slung across the chest over the asymmetrical sportswear silhouette. The subject gazes calmly forward with wet-styled, shoulder-length dark hair against a shadowy interior wall. Centered boldly across the frame is the white serif Gucci logo typography.

Style

Commercial, Square, Moody

Techniques

Typography

Industries

Luxury Fashion Houses

Color

Jet Black (90%)

Context

Advertising Campaign