Glen Luchford, Videographer/Director, New York
Associated creatives
Tags
Description
The image features a wide street scene under bright daylight with large white serif text spelling GUCCI overlaid prominently across the left foreground. Several pedestrians are visible walking along the concrete sidewalk in the mid-ground, passing upscale storefronts and tall palm trees lining the avenue. The color grading exhibits warm, soft tones with a vintage film aesthetic. The composition uses a low-angle perspective looking down the length of the commercial street. This fashion campaign content was directed by Glen Luchford.
Style
Horizontal, Cinematic, Retro
Techniques
Analogue / film, Natural light
Industries
Luxury Fashion Houses
Background
Street
Context
Advertising Campaign