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BrandGucci
ProjectGucci Primavera F/W 2026 Campaign
Shawn Mendes reclining on a vintage patterned sofa wearing a sleeveless white top and white pants in a Gucci campaign.

Gucci Gucci Primavera F/W 2026 Campaign 2026

Associated creatives

Demna
DemnaDesigner
Michal Chelbin
Michal ChelbinPhotographer
Marie Chaix
Marie ChaixFashion Editor/Stylist
Riccardo Zanola
Riccardo ZanolaArt Director
Anthony Turner
Anthony TurnerHair Stylist
Sam Visser
Sam VisserMakeup Artist
Piergiorgio Del Moro
Piergiorgio Del MoroCasting Director
Jin
JinEntertainer
Ningning
NingningEntertainer
Rico Nasty
Rico NastyEntertainer
Shawn Mendes
Shawn MendesEntertainer
Tarzzan
TarzzanEntertainer
Lee Young-ae
Lee Young-aeActor
Xiao Zhan
Xiao ZhanActor
Tom Brady
Tom BradyAthlete
Alex Consani
Alex ConsaniModel

Tags

shawn mendesshawn mendes recliningshawn mendes lounging on sofaman in white topsleeveless white topsleeveless high neck topwhite trouserswhite pants

Description

A commercial campaign image for Gucci Primavera F/W 2026 photographed by Michal Chelbin, featuring entertainer Shawn Mendes. Mendes reclines casually across a neutral brocade sofa, dressed in a sleeveless white high-neck top, matching white trousers, and dark fingerless gloves. The background features patterned wallpaper framed by draped curtains, set over an ornate rug. The iconic white GUCCI logotype is overlaid across the center of the frame.

Style

Square, Commercial, Retro

Techniques

Soft Light, Typography

Industries

Luxury Fashion Houses

Color

Pure White (80%)
Off-Black (20%)

Background

Living Room

Context

Advertising Campaign