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  • ·Shawn Mendes for Gucci Primavera F/W 2026 Campaign
BrandGucci
ProjectGucci Primavera F/W 2026 Campaign
Shawn Mendes posing in a fitted black short-sleeve top and wrist wrap against a pale green backdrop for Gucci.

Gucci Gucci Primavera F/W 2026 Campaign 2026

Associated creatives

Demna
DemnaDesigner
Michal Chelbin
Michal ChelbinPhotographer
Marie Chaix
Marie ChaixFashion Editor/Stylist
Riccardo Zanola
Riccardo ZanolaArt Director
Anthony Turner
Anthony TurnerHair Stylist
Sam Visser
Sam VisserMakeup Artist
Piergiorgio Del Moro
Piergiorgio Del MoroCasting Director
Jin
JinEntertainer
Ningning
NingningEntertainer
Rico Nasty
Rico NastyEntertainer
Shawn Mendes
Shawn MendesEntertainer
Tarzzan
TarzzanEntertainer
Lee Young-ae
Lee Young-aeActor
Xiao Zhan
Xiao ZhanActor
Tom Brady
Tom BradyAthlete
Alex Consani
Alex ConsaniModel

Tags

shawn mendesshawn mendes guccishawn mendes campaignblack fitted topblack compression topblack short sleeve topblack wrist wraphand wrap

Description

Musician Shawn Mendes is photographed for the Gucci Primavera Fall/Winter 2026 campaign, captured against a clean, pale green backdrop. He stands facing the camera dressed in a form-fitting, black leather-effect short-sleeve top paired with dark trousers and a black hand wrap on his left hand. The bold white Gucci logotype is overlaid across the center of the frame. Soft, controlled studio lighting accentuates the contours of the glossy top, arm tattoos, and facial features.

Style

Commercial, Square, Clean

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Jet Black (60%)

Background

Coloured Seamless

Context

Advertising Campaign