Logo
  • Home
  • ·Media
  • ·Rico Nasty for Gucci Primavera F/W 2026 Campaign
BrandGucci
ProjectGucci Primavera F/W 2026 Campaign
Rico Nasty seated in an armchair wearing an ivory fur coat and black pumps for the Gucci Primavera campaign.

Gucci Gucci Primavera F/W 2026 Campaign 2026

Associated creatives

Demna
DemnaDesigner
Michal Chelbin
Michal ChelbinPhotographer
Marie Chaix
Marie ChaixFashion Editor/Stylist
Riccardo Zanola
Riccardo ZanolaArt Director
Anthony Turner
Anthony TurnerHair Stylist
Sam Visser
Sam VisserMakeup Artist
Piergiorgio Del Moro
Piergiorgio Del MoroCasting Director
Jin
JinEntertainer
Ningning
NingningEntertainer
Rico Nasty
Rico NastyEntertainer
Shawn Mendes
Shawn MendesEntertainer
Tarzzan
TarzzanEntertainer
Lee Young-ae
Lee Young-aeActor
Xiao Zhan
Xiao ZhanActor
Tom Brady
Tom BradyAthlete
Alex Consani
Alex ConsaniModel

Tags

rico nastyrico nasty posingivory fur coatcream fur coatfur coatgucci horsebit handbagblack leather handbagblack handbagblack pointed toe pumpsblack pumps

Description

Rico Nasty reclines in a dusty rose velvet armchair against a textured, peeling blue wall for the Gucci Primavera F/W 2026 campaign shot by Michal Chelbin. She is styled in a voluminous ivory fur coat paired with black pointed-toe heels and holds a structured black leather Gucci Horsebit handbag. The scene is illuminated by soft directional light across the weathered wood flooring, overlaid with the bold white Gucci logo.

Style

Commercial, Square, Moody, Tactile

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Cream (60%)
Jet Black (30%)

Context

Advertising Campaign