Gucci Gucci Primavera F/W 2026 Campaign 2026

Description

Musician Ningning is featured in the Gucci Primavera F/W 2026 campaign photographed by Michal Chelbin with styling by Marie Chaix and creative direction by Demna. She is seated on a vintage floral upholstered armchair set against a muted teal wall and patterned red carpeting. She wears an olive bomber jacket layered under an oversized brown fur stole, paired with opaque black tights and black pointed stiletto heels with gold hardware. A black leather Gucci Horsebit shoulder bag rests on the cushion beside her. The bold white Gucci logo is superimposed across the center of the frame.

Style

Commercial, Square, Warm, Retro

Techniques

Typography

Industries

Luxury Fashion Houses

Color

Background

Set-dressed

Context

Advertising Campaign