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  • ·Alex Consani for Gucci The Primavera 2026 Campaign
BrandGucci
ProjectGucci 'The Primavera' 2026 Ad Campaign
Alex Consani in a purple one-shoulder sequin dress seated on an ornate floral sofa with the Gucci logo across the frame.

Gucci Gucci 'The Primavera' 2026 Ad Campaign 2026

Associated creatives

Demna
DemnaGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Michal Chelbin
Michal ChelbinPhotographer
Johan Renck
Johan RenckDirector
Kate Moss
Kate MossCast
Xiao Zhan
Xiao ZhanCast
Jin
JinCast
NINGNING
NINGNINGCast
Tom Brady
Tom BradyCast
Alex Consani
Alex ConsaniCast
EsDeeKid
EsDeeKidCast
Lee Young-ae
Lee Young-aeCast
Shawn Mendes
Shawn MendesCast
Rico Nasty
Rico NastyCast
Tarzzan
TarzzanCast
Marie Chaix
Marie ChaixStylist
Anthony Turner
Anthony TurnerHair
Sam Visser
Sam VisserMakeup
Piergiorgio Del Moro
Piergiorgio Del MoroCasting Director

Tags

Alex ConsaniAlex Consani Guccipurple sequin dresspurple sequin gownone shoulder sequin dressone shoulder dresssequin evening gownembellished clutch bagbeaded clutch purseclutch purse

Description

Model Alex Consani sits on an antique floral-patterned sofa wearing a one-shoulder violet sequined gown paired with sheer black tights, dark heels, and an embellished clutch. A soft green wall and patterned carpet frame the scene beneath a prominent white Gucci logo overlay.

Style

Commercial, Square, Retro

Industries

Luxury Fashion Houses

Color

Violet (60%)
Jet Black (20%)

Background

Set-dressed

Context

Advertising Campaign