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  • ·Xiao Zhan for Gucci Primavera 2026
BrandGucci
ProjectPrimavera 2026
Xiao Zhan reclining on a green vintage sofa wearing gold trousers and a black top in front of a painted landscape backdrop.

Gucci Primavera 2026 2026

Associated creatives

Alex Consani
Alex ConsaniModel
Michal Chelbin
Michal ChelbinPhotographer
Demna
DemnaCreative Director
Kate Moss
Kate MossTalent
Alex Consani
Alex ConsaniTalent
NINGNING
NINGNINGTalent
Lee Young Ae
Lee Young AeTalent
Rico Nasty
Rico NastyTalent
Xiao Zhan
Xiao ZhanTalent
Jin
JinTalent
Tom Brady
Tom BradyTalent
Shawn Mendes
Shawn MendesTalent
EsDeeKid
EsDeeKidTalent
Tarzzan
TarzzanTalent

Tags

xiao zhanxiao zhan reclininggold metallic pantsgold trousersblack t shirtantique green sofavintage green couchgreen velvet sofagold brocade pillow

Description

Xiao Zhan reclines across an antique green upholstered sofa with a carved wood frame in a styled interior setting for Gucci Primavera 2026. He wears a fitted black short-sleeved t-shirt, metallic gold pants, and black dress shoes, holding a gold jacquard cushion against his chest. A monogram patterned handbag rests against the sofa's armrest over an ornate floral area rug. The backdrop features a classical scenic landscape painting illuminated by warm, soft studio lighting.

Style

Editorial, Vertical, Nostalgic

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Gold (50%)
Jet Black (40%)

Background

Set-dressed

Context

Advertising Campaign