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  • ·Gucci Primavera 2026 NINGNING Bedroom Campaign
BrandGucci
ProjectPrimavera 2026
NINGNING reclines on a floral-covered bed wearing a black cutout outfit and high heels with a black Gucci handbag.

Gucci Primavera 2026 2026

Associated creatives

Alex Consani
Alex ConsaniModel
Michal Chelbin
Michal ChelbinPhotographer
Demna
DemnaCreative Director
Kate Moss
Kate MossTalent
Alex Consani
Alex ConsaniTalent
NINGNING
NINGNINGTalent
Lee Young Ae
Lee Young AeTalent
Rico Nasty
Rico NastyTalent
Xiao Zhan
Xiao ZhanTalent
Jin
JinTalent
Tom Brady
Tom BradyTalent
Shawn Mendes
Shawn MendesTalent
EsDeeKid
EsDeeKidTalent
Tarzzan
TarzzanTalent

Tags

ningningningning gucciblack cutout leggingscutout leggingsblack long sleeve topblack leather handbaggucci shoulder bagquilted handbag

Description

NINGNING reclines across a low bed layered in green floral linens for Gucci's Primavera 2026 campaign, photographed by Michal Chelbin with creative direction by Demna. She wears a black long-sleeved top paired with cutout black leggings and pointed black heels. Beside her rests a black quilted leather Gucci handbag featuring a gold GG emblem and chain hardware. The interior setting features vintage floral patterned wallpaper, a parquet wood floor, and muted retro furnishings under diffused indoor light.

Style

Editorial, Vertical, Retro

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Jet Black (80%)

Background

Bedroom

Context

Advertising Campaign