BrandGucci
ProjectPrimavera 2026

Gucci Primavera 2026 2026
Associated creatives
Tags
Description
NINGNING poses for the Gucci Primavera 2026 campaign, captured by photographer Michal Chelbin. She reclines horizontally on a vintage-style bed draped in a pale green floral coverlet over an exposed mattress edge. Dressed in a form-fitting black long-sleeve crop top, matching black leggings with hip cutout accents, and black pointed-toe heels, she rests one arm over a black quilted leather Gucci handbag featuring the gold GG emblem. The setting features aged floral wallpaper across the wall, a small turquoise nightstand with a lamp on the left, and dark wood parquet flooring below, lit with soft, moody ambient light.
Style
Vertical, Commercial, Moody, Nostalgic
Techniques
Soft Light
Industries
Luxury Fashion Houses
Color
Jet Black (90%)
Background
Bedroom
Context
Advertising Campaign


