BrandGucci
ProjectPrimavera 2026

Gucci Primavera 2026 2026
Associated creatives
Tags
Description
A styled subject leans casually against the headboard of a dark metal bed in a sparsely decorated room with peach-toned walls and blue-grey patterned carpet. The individual wears a black balaclava covering the lower face, a dark hoodie pulled up, and a black leather zip jacket accented with red and green stripes along the sleeves. Loose, wide-leg charcoal leather pants with a waist chain and patterned low-top sneakers complete the oversized silhouette. Soft ambient directional light casts gentle shadows against the warm interior backdrop.
Style
Editorial, Vertical, Moody
Techniques
Soft Light
Industries
Luxury Fashion Houses
Color
Charcoal (30%)
Off-Black (60%)
Background
Bedroom
Context
Advertising Campaign


