Gucci Primavera 2026 2026

Description

A model stands leaning against the headboard of a simple black metal bed in a sparsely furnished room with blush walls and patterned carpeting. The figure is fully covered, wearing a black balaclava mask, a black leather zip-up jacket detailed with signature green and red sleeve stripes, wide-leg charcoal trousers, black gloves, and monogram slip-on shoes. Soft, directional light casts subtle shadows across the scene, highlighting the varied textures of the leather, metal, and fabric.

Style

Editorial, Vertical, Moody

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Background

Bedroom

Context

Advertising Campaign