BrandGucci
ProjectPrimavera 2026

Gucci Primavera 2026 2026
Associated creatives
Tags
Description
Model Alex Consani poses seated on a vintage floral velvet couch set against a muted pistachio green wall for the Gucci Primavera 2026 project. Photographed by Michal Chelbin with creative direction by Demna, she wears a sparkling purple sequin one-shoulder garment. Soft directional lighting accents the textured fabric of the sofa and the reflective sequins of the outfit.
Style
Editorial, Horizontal, Retro
Techniques
Soft Light
Industries
Luxury Fashion Houses
Color
Violet (70%)
Context
Advertising Campaign


