Brand
ProjectPrimavera 2026

Gucci Primavera 2026 2026
Associated creatives
Tags
Description
Model Alex Consani poses seated on a vintage floral velvet couch set against a muted pistachio green wall for the Gucci Primavera 2026 project. Photographed by Michal Chelbin with creative direction by Demna, she wears a sparkling purple sequin one-shoulder garment. Soft directional lighting accents the textured fabric of the sofa and the reflective sequins of the outfit.


