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BrandGucci Continuum x Barbour
Project2023 Ad Campaign
Bald man in dark t-shirt cutting floral patterned fabric with shears on a large wooden work table in a workshop

Gucci Continuum x Barbour 2023 Ad Campaign 2023

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Osma Harvilahti
Osma HarvilahtiPhotographer
Luca Galasso 
Luca Galasso Stylist
Ramona Eschbach
Ramona EschbachHair
Petros Petrohilos
Petros PetrohilosMakeup

Tags

man cutting fabricman cutting patternbald manman in dark t-shirtfloral fabricpatterned fabriccutting tableshears

Description

Captured by photographer Osma Harvilahti for the Gucci Continuum x Barbour 2023 ad campaign, this editorial image features a bald man working at a large wooden cutting table. He is bent forward, using large shears to cut floral-patterned textile rolls in a brightly lit studio or workshop space with horizontal windows. Additional pattern pieces, rolls of fabric, and a rotary cutter rest on the wooden surface. The natural lighting and observational angle create an intimate, documentary-style record of the tailoring process.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Forest Green (50%)

Background

Office

Context

Advertising Campaign