Grado Brand Identity 2019

About

This graphic design piece showcases the brand identity for Grado Labs. The central element is a minimalist circular typography lockup rendered in simple dark type against a clean, solid light background. Concentric rings of text feature details such as handbuilt in Brooklyn New York, headphones, est 1953, cartridges, and three generations of sound. The composition is centered, clean, and balanced with strong negative space.