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White circular monogram logo featuring the letter G on a solid black background.

Grado Brand Identity 2019

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Description

This graphic design piece presents the brand identity for Grado, featuring a clean white circular monogram logo centred on a solid black background. The emblem consists of interlocking circular geometric lines forming a distinct letter G. The minimalist composition relies on high contrast between the bright white mark and the dark ground. High Tide designed the visual identity, focusing on crisp lines and graphic clarity. The flat, vector-style rendering gives the mark a modern and balanced appearance.

Style

Square, Minimalist, Graphic

Techniques

Vector

Color

Pure White (100%)

Background

Solid Colour

Context

Advertising Campaign