Brand
ProjectHow To Start
Google How To Start 2024
Associated creatives
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Description
This video commercial for the Google project How To Start features professional athlete Stephen Curry visiting local small businesses around the Bay Area. Accompanied by his black Labradoodle dog, Rez, Curry highlights local shops and establishments as they reopen. The video combines in-car footage, exterior shots of Bay Area storefronts, and Google search interface overlays. The natural lighting and candid style capture an authentic look at community support.