Google's How To Start commercial profiles the efforts of small business owners across the Bay Area as they manage their reopening processes. The campaign follows professional athlete Stephen Curry as he visits local storefronts alongside his dog, Rez, utilizing a documentary-style approach to ground the narrative in community interaction.
The execution relies on live-action techniques to capture candid moments, weaving together in-car sequences, exterior location shots, and integrated Google search interface overlays. The production maintains a consistent aesthetic through the use of natural lighting and a deliberately grainy visual texture.
