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Brand
Google
ProjectBlack-Owned Friday Case Study

Google Black-Owned Friday Case Study 2022

Associated creatives

BBH USA
BBH USAAgency / Creative
Rehab
RehabAgency / Creative
Sonic Union
Sonic UnionMusic / Sound
Cabin Edit
Cabin Edit
Carbon
CarbonPost Production / VFX
Anonymous Content
Anonymous ContentProduction

Tags

man in brown velvet jacketbrown velvet jacketvelvet jacketman wearing sunglassesblack man with dreadlocksgoogle search barsearch bar

Description

This commercial video case study for Google's Black-Owned Friday campaign features vibrant studio footage paired with animated search bar graphics. A charismatic man wearing a brown velvet military-style jacket, matching cap, tinted sunglasses, and layered necklaces performs directly to camera against a rich purple paneled background. Bold kinetic typography flashes across the screen, highlighting search queries for Black-owned businesses. The fast-paced edit seamlessly transitions between close-up product searches and energetic musical performances, showcasing the ease of finding and supporting Black-owned merchants online.