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Google: Black-Owned Friday Case Study

Brand
Google
Date

Sep 2022

Description

Google highlights its Black-Owned Friday initiative through this commercial case study, emphasizing the integration of digital search functionality within the retail experience. The project employs a mix of live-action technique and motion graphics, utilizing saturated color palettes and kinetic typography to guide the user journey. Produced by Anonymous Content with creative direction from BBH USA and Rehab, the film features an energetic performance set against a structured studio backdrop. Technical support for the visual narrative and final delivery was provided by Company 3 New York, Cabin Edit, and Carbon, with audio composition by Sonic Union.

Style

Horizontal, Commercial, Saturated, Warm

Techniques

Motion Graphics

Industries
Apps & Digital Platforms
Color
Camel
Gold
Background

Set-dressed

Context

Advertising Campaign, Brand Film / Corporate Video

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