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Project2025 BOLD Collection Ad Campaign
Tilda Swinton wearing metallic eyeglasses and a black jacket against a red background for Gentle Monster.

2025 BOLD Collection Ad Campaign 2025

Associated creatives

Hankook Kim
Hankook KimGentle Monster Creative Director
Mau Morgó
Mau MorgóDirector
Tilda Swinton
Tilda SwintonTalent
“AS Disco” by Amnesia Scanner & Freeka Tet
“AS Disco” by Amnesia Scanner & Freeka Tet

Tags

tilda swintontilda swinton wearing eyeglassestilda swinton portraitmetallic eyeglassessilver eyeglasseseyeglassesblack jackethigh collar jacket

Description

Tilda Swinton is featured in the 2025 BOLD Collection ad campaign for Gentle Monster, directed by Mau Morgó with creative direction by Hankook Kim. She wears slim silver metallic eyeglasses and a structured black high-collar jacket. The portrait is set against a vibrant gradient red background with clean studio lighting. White uppercase typography bearing the brand name appears cleanly across the frame.

Style

Vertical, Commercial, Clean

Industries

Eyewear

Color

Jet Black (60%)
Silver (metallic) (10%)

Background

Gradient

Context

Advertising Campaign