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Project2025 BOLD Collection Ad Campaign
Tilda Swinton in a long red dress wearing dark eyeglasses against a black background for Gentle Monster

2025 BOLD Collection Ad Campaign 2025

Associated creatives

Hankook Kim
Hankook KimGentle Monster Creative Director
Mau Morgó
Mau MorgóDirector
Tilda Swinton
Tilda SwintonTalent
“AS Disco” by Amnesia Scanner & Freeka Tet
“AS Disco” by Amnesia Scanner & Freeka Tet

Tags

tilda swintontilda swinton in red dresstilda swinton portraitwoman in red dresslong red dressred dresseyeglassesdark eyeglassesmetallic bracelet

Description

Tilda Swinton stars in this striking advertising campaign portrait for the Gentle Monster 2025 BOLD Collection, directed by Mau Morgó with creative direction by Hankook Kim. She wears a form-fitting, floor-length long-sleeve red dress paired with dark eyeglasses and bold metallic bracelets. Her short blonde hair is styled in a textured, windswept look as she strikes an angular, posed stance against a stark black seamless background. The high-contrast lighting accentuates the clean silhouettes and vibrant red tones of the apparel.

Style

Vertical, Commercial, Moody, Clean

Techniques

Low-key / chiaroscuro

Industries

Eyewear

Color

Scarlet (90%)
Jet Black (10%)

Background

Black Seamless

Context

Advertising Campaign