General Atlantic Brand Identity 2025

Description

This motion graphics animation for General Atlantic begins with a depiction of Hokusai's iconic woodblock print The Great Wave off Kanagawa. The classical artwork fluidly transitions into a circular commemorative seal reading General Atlantic Partners Fifteen Years. The sequence resolves into the official corporate logo with blue typography and a wave icon on a clean white background. Fahnon Bennett edited the video animation as part of the brand identity project.