Logo
  • Home
  • ·Media
  • ·General Atlantic Brand Identity Elevator Signage
Brushed metal elevator doors and hallway directional signage showing floor 33 for General Atlantic brand identity project

General Atlantic Brand Identity 2025

About

This image showcases corporate interior architectural signage for General Atlantic, featuring brushed metal elevator doors and a sleek directory panel indicating floor numbers and departments. The composition emphasizes clean lines, modern metallic surfaces, and minimalist typography. The right side of the frame exhibits a motion blur effect through glass partitions, adding a dynamic layer to the interior architecture. Natural light reflects off the polished stainless steel panels, creating subtle highlights across the surface. The overall aesthetic is clean and professional, aligned with corporate brand identity standards.

Brand

General Atlantic

Project

General Atlantic Brand Identity 2025

Keywords

elevator doorsmetal elevator doorselevator signagefloor directorysignage panelmetal signagecorporate interior

Credits

Team
Graphic Design
Derek KochHua ChenMark WolfeYixuan LiuStephanie Zabala
Art Direction and Design
Haystack
Web Developer
Pedro Ramos
3D
Fahnon Bennett
Video Editing

Styles

VerticalCleanMinimalistCommercial

Industries

Enterprise & B2B Software

Background

Office

Context

Brand Film / Corporate Video
Similar media
Interior of a modern commercial space with checkouts, white tiled walls, and hanging number sign four.
Monochrome architectural shot of stone pillars with the number 161 mounted and blurred pedestrians walking past
Three office workers talking in a modern kitchen space while two colleagues sit at a table in the background.
Man in yellow shirt and dark trousers standing on a balcony with glass reflections, photographed by Clayton Cotterell.
Mannequin wearing a beige suit in a brightly lit glass storefront window in London
Flat lay of stationery and business cards featuring the text 85 Spring St against a clean white background
Modern dark architectural alleyway in Melbourne with illuminated retail signs for Sener Besim and Society by Studio Ongarato
Architectural interior view of a concrete parking structure with sharp diagonal sunlight hitting textured walls.
Modern building exterior featuring concrete signage reading phoenix next to a dark metal door and light brickwork
Exterior parking lot and building facade with golden glass reflections casting rippled light patterns on the pavement.
Professional photography studio dressing room in Melbourne featuring two lighted vanity mirrors and black rolling stools.
Interior view of a stainless steel commercial kitchen inside a mobile food van with prep counters and cooking equipment.
Interior architectural detail showing a wooden shelf with ceramic vases, books, and a framed canvas against panelled walls.
Exterior architectural view of brutalist concrete stairwells with frosted glass railings in Los Angeles.
Blonde male model walking along a modern corridor with floor-to-ceiling glass windows overlooking a tropical landscape.
Monochrome multiple exposure photograph of the Sydney skyline over water by Adam Kola
A black crow perched with wings raised on a textured concrete pillar against a modern building facade.
Close-up of a person wearing metallic hoop earrings with visible motion blur captured in an artistic portrait.
A dancer on ascending escalators in a modern building interior with overlaid title text.
From the same project