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Brand
General Atlantic
ProjectBrand Identity

General Atlantic Brand Identity 2025

Associated creatives

Team
TeamGraphic Design
Derek KochHua ChenMark WolfeYixuan LiuStephanie Zabala
Derek KochHua ChenMark WolfeYixuan LiuStephanie ZabalaArt Direction and Design
Haystack
HaystackWeb Developer
Pedro Ramos
Pedro Ramos3D
Fahnon Bennett
Fahnon BennettVideo Editing
Sam LeeAngie Shih
Sam LeeAngie ShihStrategy
Samantha Kassay
Samantha KassayCreative Production

Tags

mobile app interfacesmartphone interfaceapp interfacesmartphonemobile apphand holding phonehandphone

Description

This video showcases the brand identity for General Atlantic, highlighting a mobile application interface displayed on a smartphone held in hand. The interface features navigation options including About, Strategies, Investments, Responsibility, and News and Insights. The design is clean and minimalist, demonstrating professional corporate digital presentation and user interface concepts.