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BrandGeneral Atlantic
ProjectBrand Identity
A large multi-panel LED screen display showing event text, a dark green logo on a light purple background, and a desert landscape image.

General Atlantic Brand Identity 2025

Associated creatives

Team
TeamGraphic Design
Derek KochHua ChenMark WolfeYixuan LiuStephanie Zabala
Derek KochHua ChenMark WolfeYixuan LiuStephanie ZabalaArt Direction and Design
Haystack
HaystackWeb Development
Pedro Ramos
Pedro Ramos3D
Fahnon Bennett
Fahnon BennettVideo Editing
Sam LeeAngie Shih
Sam LeeAngie ShihStrategy
Samantha Kassay
Samantha KassayCreative Production

Tags

event display screenevent displaydisplay screendigital displaycorporate screenbrand identitylogo displayabstract logodesert landscape image

Description

This image presents a wide, multi-panel digital display screen mounted on a dark wall within an interior venue. The screen is divided into three distinct sections: a beige left panel showing text reading Up next State of the Market Discussion and Investor Summit Abu Dhabi, a central purple panel featuring a dark green abstract logo mark, and a right panel displaying a photographic landscape of desert dunes near water. A polished reflective floor below mirrors the glowing digital panels and the overhead stage lighting equipment. The overall composition offers a clean, professional view of corporate event signage and environmental branding.

Style

Horizontal, Commercial, Clean, Minimalist

Industries

Investment & Wealth

Color

Off-White (30%)
Lilac (40%)
Jet Black (30%)

Background

Office

Context

Brand Film / Corporate Video