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BrandAlo
ProjectAlo Summer Campaign ‘26
Frida Aasen wearing a black two-piece set and an open white shirt holding binoculars in front of the ocean.

Alo Alo Summer Campaign ‘26 2026

Associated creatives

Joaquin Burgueño
Joaquin BurgueñoPhotographer
Alfie Sackett
Alfie SackettHair Stylist
Ciara O'Shea
Ciara O'SheaMakeup Artist
Josh Stovell
Josh StovellSet Designer
Frida Aasen
Frida AasenModel
Rae Rodriguez
Rae RodriguezModel

Tags

Frida Aasenmodel Frida Aasenwoman holding binocularsblonde woman posingwoman in swimwearblack sports brablack athletic shortsoversized white shirtwhite button down shirtblack binoculars

Description

Shot by Joaquin Burgueño for the Alo Summer Campaign ‘26, model Frida Aasen poses on a sunlit coastline against a shimmering ocean backdrop. She wears a black two-piece activewear set featuring a scoop-neck sports top and fitted boy shorts, paired with an oversized unbuttoned white shirt draped over her shoulders. With one hand raised holding a pair of black binoculars and the other resting behind her head, the composition is illuminated by bright natural backlight that highlights her blonde hair and the sparkling water.

Style

Vertical, Commercial, Warm

Techniques

Natural light

Industries

Sportswear

Color

Jet Black (50%)
Pure White (40%)

Background

Ocean

Context

Advertising Campaign