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BrandAlo
ProjectAlo Summer Campaign ‘26
Model Frida Aasen in pink activewear hanging from a white rail by a coastal beach for Alo Summer Campaign 26

Alo Alo Summer Campaign ‘26 2026

Associated creatives

Joaquin Burgueño
Joaquin BurgueñoPhotographer
Alfie Sackett
Alfie SackettHair Stylist
Ciara O'Shea
Ciara O'SheaMakeup Artist
Josh Stovell
Josh StovellSet Designer
Frida Aasen
Frida AasenModel
Rae Rodriguez
Rae RodriguezModel

Tags

woman hanging from railwoman wearing pink activewearwomanpink sports brapink leggingswhite button down shirtwhite handbagwhite sneakers

Description

This portrait for the Alo Summer Campaign 26 features model Frida Aasen hanging from a white architectural rail with a coastal beach and rocky outcroppings in the background. She wears a vibrant pink sports bra and matching pink leggings paired with an unbuttoned white shirt and white sneakers while holding a small white handbag. The image is captured in bright natural daylight with clear skies and warm highlights reflecting off the water. The composition emphasizes athletic lifestyle wear against a scenic seaside setting.

Style

Lifestyle, Vertical, Warm

Techniques

Natural light

Industries

Sportswear

Color

Magenta (60%)
Pure White (40%)

Background

Sandy Beach

Context

Advertising Campaign