Alo Alo Summer Campaign ‘26 2026

Description

This image from the Alo Summer Campaign 26 features a model seated at the helm of a boat on the open ocean, with massive rocky sea stacks rising dramatically in the background. Photographed by Joaquin Burgueño with hair styling by Alfie Sackett, makeup by Ciara O'Shea, and set design by Josh Stovell, the scene captures a natural and aspirational coastal lifestyle. The model wears a light-coloured hoodie and dark shorts, posed candidly against the dark wood and grey upholstery of the boat's interior. Warm sunlight illuminates the subject and highlights the rugged textures of the distant rock formations.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Sportswear

Color

Background

Ocean

Context

Advertising Campaign, Lookbook, Editorial