Brand
ProjectFrench New Wave

5ELEVEN Magazine French New Wave 2025
Associated creatives
Tags
Description
This monochrome editorial image for 5ELEVEN Magazine, titled French New Wave, captures a woman walking down a European city street. She wears a heavy dark double-breasted coat and carries a structured leather handbag, holding a cigarette in one hand. The background features classic multi-story European buildings, including a prominent vertical sign reading HOTEL Stella and a storefront marked Polidor. The scene is shot with high-contrast black and white grading, evoking cinematic realism. Edwin S Freyer photographed the project with styling by Alton Hetariki.
Style
Editorial, Vertical, Cinematic, Monochrome
Techniques
Analogue / film, Low-key / chiaroscuro
Industries
Luxury Fashion Houses
Color
Jet Black (70%)
Light Grey (30%)
Background
Street
Context
Editorial