Brand
ProjectFrench New Wave

5ELEVEN Magazine French New Wave 2025
Associated creatives
Tags
Description
Captured by photographer Edwin S Freyer for 5ELEVEN Magazine, this black and white editorial image from the French New Wave project presents a striking street scene. A woman with dark hair smokes a cigarette while holding a large structured leather handbag, wearing a dark blouse. Beside her, a man in a belted leather jacket leans against a textured building wall with shutters. The monochrome grading emphasizes high-contrast lighting and rich fabric textures against a European street backdrop. Styling by Alton Hetariki, makeup by Sarah Wandee, and casting by Lewis Waters.
Style
Editorial, Horizontal, Cinematic, Monochrome
Techniques
Analogue / film, Low-key / chiaroscuro
Industries
Luxury Fashion Houses
Color
Jet Black (70%)
Off-White (30%)
Background
Street
Context
Advertising Campaign, Editorial