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ProjectBrand Identity
High-angle view of a massive stadium crowd packed into tiered seating during the FIM World Supercross Championship brand identity project

Brand Identity 2025

Associated creatives

ZAG
ZAGGraphic Design

Tags

stadium crowdcrowdstadiumsporting event audienceaudience

Description

This high-angle image captures a dense stadium crowd seated across expansive tiered stands for the FIM World Supercross Championship brand identity project, designed by ZAG. Bright yellow promotional banners featuring bold typography run horizontally across the tiered sections, displaying text such as fastest lap and Vancouver alongside digital screens showing rider information. The vast audience fills the blue and neutral stadium seats, creating a dense, textured mosaic of spectators under bright daylight. The composition emphasizes scale and energy, documenting the lively atmosphere of a major motorsport event.

Style

Horizontal, Commercial, Saturated, Polished

Industries

Motorsport

Color

Golden Yellow (50%)
Royal Blue (50%)

Background

Sports Venue

Context

Advertising Campaign