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BrandFIM World Supercross Championship
ProjectBrand Identity
Motocross rider in yellow gear and goggles racing on a dirt track beneath a clear blue sky, with bold white typographic overlay.

FIM World Supercross Championship Brand Identity 2025

Associated creatives

ZAG
ZAGGraphic Design

Tags

motocross riderrider in yellow gearmotocross rider racingdirt bike ridermotocross gogglesdirt trackyellow gear

Description

Dynamic action shot capturing a motocross rider navigating a dirt track during the FIM World Supercross Championship brand identity project. The rider wears bright yellow and multicolored riding gear with protective goggles, angled dramatically against a clear blue sky and sunlit terrain. Bold, oversized white typography reading MAKE DIRT FLY overlays the composition diagonally. The high-contrast color grading emphasizes vibrant yellows and deep blues, creating an energetic and immersive visual perspective.

Style

Horizontal, Commercial, Action, Saturated, Warm

Techniques

Typography, Natural light

Industries

Motorsport

Color

Golden Yellow (50%)
Sky Blue (30%)
Pure White (20%)

Background

Clear Sky

Context

Advertising Campaign